Jet Blue Airways Case Study Example | Topics and Well Written Essays - 1000 words

Jet Blue Airways - Case Study Example This is because airline fortunes change quite quickly and by large margins that if one made a profit, it is appealing but a loss if incurred, it is devastating. There are many airlines competing in the US market most of which register losses for years. This has proved difficult especially for companies with limited resources that compete with those with enough resources to afford less travels charges for customers and higher pay packages for employees. These two factors result in mass exodus of customers and staff from poor performing airlines. The more financially able firms were also the ones that could offer high quality service, more value addition services and subsidized rates. Aviation colleges were not graduating enough pilots and other airport staff to cater for the high demand in this industry. Thus, the airlines that could not afford the high cost of hiring more staff had to do with grounding their planes since there is an official limit of hours that an employee should wor k per day. The high number of airlines in the US causes congestion in the JF Kennedy International Airport (JFKIA). Congestion results in delays and flight cancellations that in turn resulted to loss of customers for airlines who had no alternative strategies for dealing with these inconveniences. Airlines undergoing financial difficulties could only obtain limited financial assistance from well-off multinationals since the law required that a Non-US company can only have a maximum 25% stake in a US airline. No US airline could obtain foreign financial assistance beyond 25% of its value. The only other option left for these companies were mergers and cost cutting especially with the steep rise in cost of crude oil and by extension, jet fuel. Strategic Intent Jet Blue had planned to expand mainly by increasing the number of destinations that it had direct flights. This was achieved by identifying an alternative hub since JFK Airport was overly congested. In addition, the company prov ided discounted services that included low fares, snacks during flights and speedy clearance to travel. Value addition was another strategy used to attract customers mainly by offering services like private massage, manicure, hair styling, a children play area and a big screen TV. Jet Blue put these fine details into consideration and they paid off well making customers want to seek their travel services. Financial Objectives Before offering low cost services, the company had to cut down its operation costs. First, it bought economical planes for its fleet by replacing Boeing 737 with Airbus A320 that is easier to operate and maintain. Second, it used IT to cut operational costs by use of Open Skies software to manage internet bookings, electronic ticketing and revenue management. Use of IT also included phone bookings and use of PayPal to pay for their tickets. These strategies worked well for Jet Blue as it continued expanding at a faster rate than competition.  

The Importance of Learning Discipline in School Essay

The Importance of Learning Discipline in School - Essay Example The Importance of Learning Discipline in School Learning is an important element is schools and basically involves the promotion of discipline I various form. The attitude that a child is given at a young age to a great extend influences the study patterns and especially at a young age. There are some who feel we stop being creative, or are sitting in a classroom learning the same thing we would be better off learning on our own in an unstructured setting. This is true to some extent, but in every job and every career there are tasks that are boring or hard to do. Many people will take jobs that are boring or hard, but the ones that will give them an income for their entire lives if they are willing to work for it. The education a student receives in school should be the basis for their willingness to get up every day and go to work and earn some living no matter how hard the job is. Students go to school so that they may gain some disciplines needed in their careers, they are also learning how they should maintain their jobs even if it is a hard one. The discipline to get and go to school and do the homework is the same discipline that is needed to get up and go to work every day. It is valuable to have discipline no matter what we are trying to complete. The schoo l gives us a way to learn discipline. It would be nice if the world were made up of jobs that only had parts that were fun to complete. For instance , if the jobs would be fun like watching video games, movies or spending time with friends everyone would like to complete his or hers. Unfortunately jobs have parts that are too boring, or ones that are difficult. There are ones that we just don`t like to do, but to get a degree we must complete the courses. So we force ourselves to go to the classes and do the homework. In the process we learn to discipline ourselves. There is a reward at the end, a diploma and the possibilities of the careers. What our education includes is the discipline we learned that apply to our career that will help us to succeed. Not everyone manages to get through public school, let alone college. Some students lose interest in school. Students that drop out of high school lose many opportunities to get a good paying job. They struggle to keep even low paying jobs that they have no interest in. What they have lacked is the discipline they would have learned if they could have completed their school course. In john Holts article `` school is bad for children’’, he talks about why students lose interest and give up, never learning why an education is good and missing out on the discipline that comes with it. `` If we don’t make you read, you won`t, and if you don’t do it exactly the way we tell you can't’’, John Halt. In short, he comes to feel that learning is a passive process, something that someone else does for you, instead of something you do for yourself (Holt 64. The point being that the school is the one that instills the entire discipline one need in his career and this is just done through learning. Holt goes on to explain in more how schools not only do not teach discipline, but in still other bad qualities in students. He refers to a student; `` He learns to be lazy†¦ how not to work’’ (Holt 65). Holt’s articles are trying to get the points across that given the right circumstances at school that a student would learn on their own. They would learn the discipline through their own curiosity about the world. Of course, it is the job of the school to teach discipline though parents have a lot of control whether the students learn discipline or not. They are the children first example of how to go about learning discipline. The parents should encourage their children to go to school. In Lynda’